TurboSquid releases Kraken Pro

TurboSquid’s new AI-powered 3D Asset Management Platform can sort over 50,000 models.


TurboSquid has released Kraken Pro, a turnkey version of its 3D asset manager designed to help content teams organize thousands of models in the cloud. This is powered by the same tech used to run the world’s largest 3D marketplace and comes with a new AI sorting tool that can automatically import, sort and tag 50,000+ models to get teams started. It also works in the cloud, which we all know is important right now.


To make the transition process less intimidating, Kraken Pro has an AI sorting tool that can automatically organise and tag large model libraries for teams. Users simply provide access to their models via hard drive or from the cloud, and the AI tool will generate categories, keywords, tags and preview renders during importation. 3D’s biggest applications are currently supported (like Autodesk 3ds Max and Maya), with support for Cinema 4D and additional formats coming soon. Kraken is available right now. Pricing starts from US$599 for up to 10,000 models and 50 users.




“The same tech we use to organize 800,000 models in our stock 3D marketplace is now available to anyone working with 3D,” says Matt Wisdom, CEO of TurboSquid down in New Orleans in Louisiana.  I remember meeting Wisdom when NOLA hosted SIGGRAPH in 2009.     These guys sure have a story to tell.


Kraken was originally developed as a custom platform for big-box brands and other major retailers. After Kraken was launched, TurboSquid had interest from studios looking for a turnkey version to replace the stop-gap proprietary systems that take too much time and stopping artists from being artists. “Our 3D artists don’t have time to worry about being librarians; they need to find content quickly,” said Carlos Cristerna, Neoscape principal and RadLab director. “We handed them terabytes of models and they came back to us magically tagged, organized and categorized, with metadata and clean thumbnails, and Kraken will help us do that.”




Kraken’s filtering tools become more nuanced as tags are assigned, helping users hone in on search parameters with a couple of clicks.   Now, studios can find assets easily, reducing the need to rebuild or hunt for lost models.  Kraken is backed by AWS protection, keeping content secure as it’s shared among internal and remote team members. When new assets are developed, they can be uploaded into the system and sorted through tagging.




“2D asset managers are prevalent, but they struggle with the needs of 3D. Kraken gives teams working in fields like advertising, archviz, VFX, retail and broadcast access to something specifically designed for the 3D workflow,” Wisdom continues.  Kraken is TurboSquid’s fourth major service aimed at simplifying the 3D experience for brands and artists, following their online marketplace, PixelSquid and StemCell, a breakthrough 3D conversion tool released in 2017.



Related links:

TurboSquid Kraken.

Pricing and Availability


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